1. Form builders. In order to produce successful email marketing campaigns, you will need to subscribers. Direct your readers and / or customers to sign up for your newsletters is easier when you have beautifully designed registration forms on your site.
email marketing services - such as GetResponse - know this. GetResponse offers 500 different creators of form templates, allowing you to build a form that matches the theme of your website and company. With the form builder, you can define custom fields so that you can collect valuable demographic information and use special analysis service monitoring so you can measure the effectiveness of your forms. Plus you get the added benefit of putting a personalized "thank you" message or video that recognizes your subscribers.
2. Inbox Preview. Not all email clients are created equal - a newsletter you create customizable HTML or via email creator may be different in Gmail in Hotmail. Fortunately, some services, such as GetResponse, again, found a way to avoid this problem with a feature called Inbox Preview. Not only can you see how your email will look in all popular mail clients before sending it to your list of subscribers, but you can also check how it will look on iPhone, iPad and Android. This excellent feature allows to avoid a gap between the side and the reader, and allows you to jump to manually check your email newsletter in each browser.
3. Spam Checker. When using most email marketing services, email spam will increase by a minimum check to ensure that you are not actually send spam. However, some services beyond this basic check and make sure your email is not mistaken for spam by the subscriber's email client. When choosing an email marketing service, definitely be on the lookout for this feature because it can significantly improve the deliverability rates of your email campaign.
Benchmark Email is such a service. They will check if the words in your spam email trigger filters, and help you find alternatives less "spammy". GetResponse has an excellent spam checker as well, which also analyzes the layout, types of links, images, and coding to ensure that they do not trigger the spam alarm.
4. Integration of social media. Integrating your email campaigns with your social media profiles like Twitter, Facebook and LinkedIn can greatly help to broaden your audience. Benchmark Email, for example, many HTML templates that can help promote your social media profiles in your newsletters. You can also add social media "buttons" to emails inviting customers to "like" or "follow" your page. And just as the ability to create forms newsletter signup for your website, you can add special forms to your Facebook page, for example. Many of the major services, including GetResponse and Mad Mimi, also provide social sharing buttons so that your subscribers can share what interests them on their own social media profiles, to extend the reach of your campaigns for you .
5. Split Test. Although this is a fairly basic feature that most email marketing services provide, it is something that everyone should try to take advantage. With split testing, also known as "A / B", you can test the conversion rates and the overall strength of the different strategies by dividing email your contact list and send different emails to each group.
Whether you change all the content, subject lines or just play with different color combinations, the first email marketing services like SimplyCast and GetResponse can help to measure the success of different campaigns email. You can divide your subscriber list in the middle or choose your sample size -. The choice is yours when it comes to what works best for you
To read reviews and compare email marketing services side-by-side, visit our comparison chart for details. Remember, many of the top services offer free trials, so do not be afraid to take them for a spin and see how they can work for your business.